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City Departments

Press Release

City of Tracy Launches Comprehensive New Economic Development Website

ThinkInsideTheTriangle.com designed to attract business, provide valuable community resources.

Posted: May 1, 2019
Location: Tracy, Calif.

 The City of Tracy’s Economic Development Division just launched a comprehensive new website to encourage job growth and make the decision to bring your business and family to work, play and live “inside the triangle” simple and more streamlined. The site, thinkinsidethetriangle.com, was created to provide access to resources for community members, as well as site selectors and businesses considering coming to Tracy.


“The website is a key component of our strategic effort to refresh the City’s brand, enhance community engagement and attract new businesses to Tracy,” stated Mayor Robert Rickman. “We encourage the public to browse our economic development website to discover why Tracy is the premiere location to start or relocate your business.”


The online portal features timely economic development information and news. It has an array of pertinent details about topics such as permitting, demographics and business incentives. The user-friendly site aims to streamline business decisions and development.


The City of Tracy selected Golden Shovel Agency to design the website, a national economic development communications firm recognized for its award-winning design and expertise in business and workforce attraction.


“It was a pleasure to work with the City of Tracy to develop this cutting-edge website. It promises to be a valuable tool for promoting this growing region,” said Aaron Brossoit, CEO of Golden Shovel.


Golden Shovel Agency is a Minnesota-based, full-service economic development firm specializing in workforce attraction for economic, community development and civic websites. The Economic Gateway Web system includes an expandable and on-demand content management system (CMS) and a robust social media implementation strategy.


The City of Tracy’s Economic Development Division seeks to create a diversified and sustainable economic base for the community. It promotes and pursues commercial, industrial and office development and supports existing, expanding and new businesses. 


Visit the new website: https://www.thinkinsidethetriangle.com/ and let us know what you think!



Tracy is centered in a triangle formed by major interstates I-205 to the North, I-580 to the west and I-5 to the east. A collaboration of effort from our elected officials, employees and residents means Tracy is a clean and safe community where opportunity, growth, and success prosper. We invite you to come for a visit, open your business, and settle down to raise a family in Tracy. Take a look “Inside the Triangle.” You’ll like our pace, and you’ll love the place!



Barbara Harb, Economic Development Analyst

(209) 831-6491





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